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Marketing Essential Task 1 (Nike Company)

Marketing Essential Task 1 (Nike Company)

  • nalysis of company situation *450 words
    • Visions & Missions *2 each
 
  • Firm’s position & performance
2.2 (a) Market share 2.2 (b) Sales Growth 2.2 (c) Net profit margins 2.2 (d) Return on investment 2.2 (e) Share Performance: 5 Years’ Statistics 2.2 (f) Financial Performance = increase means why? = annual report *performance – 3 or 5 years – market share – financial summary( for 2015: the status) * comparison for 3 years (2013,2014,2015) * how the sales growth, (include graph if can)    
  • Analysis of market situation *450 words
These are the some questions related to the market situation.What are your products/services or product/service lines? How big is your market opportunity? What is your sales and distribution setup? What geographic area do you sell to? Who is your target audience (in terms of population, demographics, income levels and so on)? What competitors exist in this marketplace? What is your market share relative to them?
  • Historically, how well have your products sold?
 
  • Product/Service Line
 
  • Customer
*customer – analysis=segmentation = income = purchasing behavior    
  • Collaborator
  • Agencies
  • Suppliers
  • Distributors
  • Partnerships
   
  • Conclusion *50 words
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