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IBM501: International Business

IBM501: International Business The assignment involves research within the context of existing knowledge. You may use both primary and secondary data to provide a logically structured argument. It is important to note that mere reporting of facts will be inadequate and I will look for evidence of critical review and analysis. You must also ensure that there is a clear link between your arguments, appropriate theory and available evidence. You may choose an appropriate model from the recommended textbook or other acknowledged sources.   Assignment Focus:     You are required to develop a report proposing a new overseas market which an organisation should enter or alternatively an existing overseas market where significant expansion should be implemented.     Home Country Organisation: You must decide whether you will base this assignment on an organisation where you are employed, or have been employed in the past, an organisation in a sector of industry in which you have a special interest, a local company who you are aware of that may be seeking to expand their overseas activities or a public sector/not-for-profit organisation such as a college where you are currently studying or have studied in the past or a major charity.   sessment Item   Please ensure you have access to adequate and reliable information on the organization of your choice.     Potential Host Country:   To address the assignment question, you may undertake an analysis of an overseas market and macro-environment factors surrounding the overseas market you have selected for market expansion. It requires you to assess the key environmental factors that support or justify its attractiveness. Your discussion of the recommended target market should be based on facts obtained from research. You may choose any country as a potential host market for overseas expansion. To better appreciate the justifications of the potential overseas market, it will be helpful that you provide some information about the ogranisation, its current operations and product mix.     It may be useful also to consider the macro environment of the home country to assess the attractiveness of the proposed overseas market.   Any assumptions made in writing the assignment must be clearly specified.   Assignment Format   Your assignment should not exceed 2200 words (8 Pages), typed at least 1.5 or double space, preferably using Arial point 12 type face. You can attach appendices to the report to provide coverage of information that, because of the report length constraint, could not be included in the main report.     The source of all materials included in the report should be accurately referenced using Harvard referencing format (which is known as the Harvard System).   Assessment Item 1       Assessment Criteria:   You must make an effort to use multiple sources of information in preparing your assignment. These sources may include- articles from refereed journals (the most important source), electronic database, newspapers, and in some cases (where feasible and desirable) interviews with key stakeholders. Assignments will be assessed based on demonstrated conceptual understanding, evidence of wide reading and research, appropriate editing and consistent use of referencing.   Your assignment will be assessed on multiple dimensions including an ability to utilise appropriate academic theories and models that can provide a framework for addressing the assignment question; ability to develop and present an effective argument; ability to utilise sources such as the Internet and University library facilities to search, locate and summarise relevant information and data to develop and present your argument and an ability to critically analyse information, formulate conclusions and exhibit original thought.   Assessment Item 1   Structure     Executive summary   Table of Contents  

  1. Introduction
(Purpose of report) (Organisational background)
  1. Macro environment factor (PESTLE) – 70%
  2. Porter’s diamond model – 30%
  3. Recommendations
  4. References
Assessment Item 1     UNDERSTANDING THE GRADES  
Mark Criteria
HD An exceptional piece of work with outstanding characteristics
85% and demonstrating imagination, originality or flair, based on proficiency in all
above aspects of the assignment. Shows excellent understanding of how to utilise
academic theories to create frameworks to support the analysis of an
overseas market. Presents a very strongly justified analysis of the chosen
overseas market. Extremely well written, well-structured submission
providing very strong evidence of analytical skills and original thought. Very
high professional quality of presentation.
D Excellent work with outstanding characteristics. Shows a very good
75 – 84% understanding of how to utilise academic theories to create frameworks to
support the analysis of an overseas market. Presents an appropriately
justified analysis of the chosen overseas market. Well written, well-
structured submission providing very strong evidence of analytical skills
and original thought. Professional quality of presentation.
C Good submission. Shows an understanding of how to use academic
60 – 74% theories to create frameworks to support the analysis of an overseas
market. Covers key variables that will influence performance in the
selected overseas market. The submission is well structured and written
providing strong evidence of analytical skills and original thought.
Professional quality of presentation.
  Assessment Item 1        
P Represents an effective piece of work.  Shows limited understanding of
50 -59% theories relevant to analysing an overseas market; provides a narrow
assessment of the variables in the chosen market that are likely to
influence organisational performance. Adequate quality of presentation.
         
F Shows weaknesses in many of the key areas covered. Key aspects of the
Less than assignment have not been addressed.
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